Selected work

Built across boundaries.

Products, platforms and communications shaped by commercial understanding, creative direction and technical delivery.

001
Founder-led product

Wristed™

Wristed is a digital collection-management platform, based in London, United Kingdom, for watch enthusiasts and collectors of luxury alternative assets. I lead the product vision, solution architecture, user experience, brand and strategic development.

The work explores how collection management, market intelligence, provenance, community publishing and asset protection can become one coherent digital experience.

Product strategySolution architectureWeb and mobileUI and UXAIBrand

Read the full case study ↗︎

002
Client website

Renew Clinical Care

Pre-launch — not yet publicly live.

A complete seven-page website for a nurse-led healthcare company being developed in Bromley, South East London, United Kingdom. The brief called for a premium, clinical and reassuring experience without resembling a traditional care agency.

I translated the brand into a responsive digital system, developed the content, created the animated experience and prepared the technical foundations for search, accessibility and future secure enquiries.

Web designDevelopmentCopywritingMotionSEO foundations

003
Content and growth

MediGuard

Content, communications and social media work for an insurance broker based in London, United Kingdom, serving healthcare professionals. My contribution included editorial planning, copywriting, graphic design and the development of a clearer, more consistent social presence.

The work required regulated-market awareness as well as an understanding of what makes specialist professional audiences stop, read and engage.

Content strategyCopywritingGraphic designSocial media

004
Professional practice

Insurance technology

This is my current day-to-day role, not a service on offer here: solution architecture, business analysis, platform transformation and systems integration within insurance.

It's the background that shapes how I approach every other project on this page, understanding the commercial process before drawing the architecture.

Bring me the difficult brief.

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