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A short, practical answer to a question that gets asked a lot, and answered badly just as often: where it sits between a business problem and a technical build, and what it looks like done well.
Read the article →Most complex websites are not complex because the subject matter demands it. They are complex because nobody has been given permission to remove anything.
Read the article →Where AI accelerates creative and technical work, and where it should not decide: research, exploration, drafting and testing speed up; the judgement that decides what is actually good enough to ship does not.
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