01 / DESIGN
✎Identity and experience
Websites, visual systems, user experience, interfaces and graphic content with a clear point of view.
Design · technology · strategy
Ideas that refuse to stay in one lane.
I design websites, digital products and intelligent experiences. My work combines creative direction, copy, application development and solution architecture, shaped by more than 15 years of finding the signal in business noise and turning complexity into something useful.
Website designSolution architectureMobile and web appsCopywritingAI-assisted deliveryGraphic designWebsite designSolution architectureMobile and web appsCopywritingAI-assisted deliveryGraphic design
01 · What I do
Think. Make. Connect.
02 / BUILD
⌁Web and applications
Responsive websites, mobile and web applications, prototypes and AI-assisted product features.
03 / ARCHITECT
⌘Systems and products
Solution architecture, product strategy, process design and technology choices for complex businesses.
04 / COMMUNICATE
“ ”Words with purpose
Copywriting, proposition design, editorial thinking and content that makes difficult subjects feel human.
02 · Selected work
Different problems. Solved.
03 · Career in motion
From Analogue to Digital
2010
Insurance adviser
Customer-facing personal and commercial lines roles. Learning how products behave when real people need them.
2014
Lloyd’s broker
Specialist wholesale broking and underwriting as a coverholder across medical malpractice, life science, and general liability classes of business.
2018
Broking leader
Progression through Broking Manager to Chief Broking Officer at a specialist London Market broker.
2020
Business analyst
Moving from operating complex systems to understanding, documenting and changing them.
2023
Solution architect
Designing integrated insurance technology and turning commercial needs into practical delivery.
2026
Founder
Creating Wristed, a digital operating system for watch ownership and alternative-asset collecting.
04 · Working notes
Ideas in public.
A home for essays, sketches and field notes on design, insurance technology, AI and building products from first principles.
Stories, experiments and curious watches
An interactive scrapbook of Wristed projects, quests and encounters beyond the product.
Open the scrapbook →Essays on design, technology and AI
Field notes on solution architecture, insurance technology, AI-assisted delivery and building products from first principles.
Read the blog →AI-generated artwork and graphic concepts
A running scrapbook of AI-assisted visual experiments, made with Midjourney.
Browse the musings →AI photography, graphic design and art direction
A showcase of visual range: generative photography and graphic work made with AI, curated and finished by hand.
Enter After Image →